Vintage motorcycle logos were designed to complement the beauty of these distinctive looking machines. To choose the perfect presentation for the Sterling logo, we needed to find an approach that was both historically accurate and aesthetically pleasing.

THE IMPACT OF ART MOVEMENTS ON VINTAGE MOTORCYCLE LOGOS

The 1920s was a revolutionary time for advertising design and typography. The period saw the beginning of a host of new art movements. Symbolism, art with a didactic message, countered the previous century’s Aesthetic Movement, reveling in beauty for beauty’s sake. These movements then gave way to the rise of Expressionism, art with an emotional impact. In the 1900s through the 1920s, Art Noveau,  Cubism, and Art Deco arose in France. During the 1920s, Germans built the Bauhaus movement. At the same time, Futurism, an art movement centered on speed, technology, and violent break with the past arose in Italy. A host of other movements too long to note here also began in the turbulent years between WW I and WW II.

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