Ecological studies commonly use the phrase ‘natural habitat’, which means an ecological or environmental area where a specific species lives. A species is most comfortable and at its optimal best when it is within its natural environment. It is fittest, happiest and most likely to reproduce here. Its natural habitat, for any particular species, is the place to be. The concept of natural habitats also applies to the world of the automobile. Some cars are most comfortable on the road, some on a track, and some, like the new Toyota Fortuner, on a ground dotted with ditches, slush, hills and dirt.

Welcome to the Toyota Fortuner Experiential Drive Camp, a multi-day, multi-city drive camp that was organised by Autocar India and Toyota to provide prospective customers an opportunity to explore the rugged side of the big SUV. “Customers have Fortuners, but this is the first time they are conducting a test like this on the product,” said N. Raja, senior vice-president and director of sales and marketing, Toyota Kirloskar Motors, at the camp which was held in Mumbai, Delhi and Bengaluru over 10 days. A record 2,500-plus customers experienced the off-road prowess
of the Fortuner first hand.